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100% Pass 2025 High Hit-Rate SAP C-C4H22-2411: SAP Certified Associate - Implementation Consultant - SAP Emarsys 100% Accuracy
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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q19-Q24):
NEW QUESTION # 19
Web Recommender widgets can display cross-sell and up-sell recommendations to customers as they navigate your website. Which widgets should be placed on product pages? Note: There are 2 correct answers to this question.
- A. Search widget
- B. Personal widget
- C. Related widget
- D. Also-Bought widget
Answer: C,D
Explanation:
Web Recommender widgets in SAP Emarsys enhance product pages:
* Option B (Also-Bought widget):Correct. Shows items frequently purchased together, ideal for cross- sell on product pages.
* Option C (Related widget):Correct. Displays similar or complementary items, supporting up-sell and cross-sell.
* Option A:Incorrect. Personal widgets are broader and not product-page-specific.
* Option D:Incorrect. Search widgets are for search result pages, not product pages.The SAP Emarsys Help Portal under "Web Recommendations" recommends these for product pages.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).
NEW QUESTION # 20
Why is "daily" the recommended frequency for importing sales data into Smart Insight?
- A. To align with recommended frequency for product data.
- B. To comply with SAP Emarsys file maintenance policy.
- C. To align with the Smart Insight dashboard update frequency.
- D. To prevent load failures for files exceeding 10 GB.
Answer: C
Explanation:
Smart Insight in SAP Emarsys relies on sales data for analytics like Customer Lifecycle:
* Option B:Correct. Daily imports are recommended because the Smart Insight dashboard updates daily, ensuring analytics reflect the latest sales data for accurate insights.
* Option A:Incorrect. File size limits (e.g., 10 GB) are not the primary reason; Emarsys supports larger files via chunking if needed.
* Option C:Incorrect. Product data frequency (often less frequent) is distinct from sales data needs.
* Option D:Incorrect. File maintenance policies exist but don't dictate daily imports as a compliance rule.
The SAP Emarsys Help Portal under "Smart Insight" recommends daily sales data imports for dashboard alignment.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com
/).
NEW QUESTION # 21
Which of the following are valid methods to track revenue? Note: There are 2 correct answers to this question.
- A. First Touch > Attribution window 7 days > Touchpoint Web Channel click
- B. First Touch > Attribution window 366 days > Touchpoint email open
- C. Last Touch > Attribution window 9 days > Touchpoint email click
- D. First Touch > Attribution window 365 days > Touchpoint Mobile Engage Push open
Answer: A,C
Explanation:
Revenue tracking in SAP Emarsys uses attribution models:
* Option B:Correct. Last Touch with a 9-day window and email click touchpoint is a valid setup for attributing revenue to a specific interaction.
* Option D:Correct. First Touch with a 7-day window and Web Channel click is a standard method for tracking revenue from web interactions.
* Option A:Incorrect. A 365-day window exceeds the typical maximum attribution window (90 days) in Emarsys.
* Option C:Incorrect. Similarly, 366 days is beyond the supported attribution window limit.The SAP Emarsys Help Portal under "Revenue Attribution" specifies supported windows (up to 90 days) and touchpoints.References:SAP Emarsys Help Portal - "Revenue Attribution" (https://help.emarsys.com/).
NEW QUESTION # 22
You have 1500 contacts and have manually uploaded 100 additional new ones, but the number of available contacts on the Database Growth widget still shows 1500. You checked that the email address fields are filled and the email addresses are valid. What are some possible reasons why the additional new contacts are not showing up? Note: There are 2 correct answers to this question.
- A. Too many new contacts were uploaded at the same time.
- B. The update takes at least 24 hours to show in the widget.
- C. The Database Growth widget only shows auto-imported contacts.
- D. The opt-in field was not set to TRUE.
Answer: B,D
Explanation:
If new contacts don't appear in the Database Growth widget:
* Option A:Correct. The widget updates periodically (often daily), so a delay of up to 24 hours is possible.
* Option D:Correct. If the opt-in field isn't TRUE, contacts may not count as "available" for marketing.
* Option B:Incorrect. Upload volume doesn't inherently block updates.
* Option C:Incorrect. The widget includes manual uploads, not just auto-imports.The SAP Emarsys Help Portal under "Database Growth" explains update timing and opt-in impact.References:SAP Emarsys Help Portal - "Database Growth" (https://help.emarsys.com/).
NEW QUESTION # 23
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. Which channel requires external ID?
- A. Web Channel
- B. Mobile Engage
- C. Digital Ads
- D. SMS
Answer: B
Explanation:
For omnichannel personalization extending from Web Channel:
* Option B (Mobile Engage):Correct. Mobile Engage requires an external ID to link mobile app users to webshop contacts for consistent personalization.
* Option A:Incorrect. Digital Ads uses segments, not external IDs directly.
* Option C:Incorrect. SMS uses phone numbers, not external IDs.
* Option D:Incorrect. Web Channel itself uses external IDs but isn't an extension target here.The SAP Emarsys Help Portal under "Mobile Engage" specifies external ID for contact matching.References:
SAP Emarsys Help Portal - "Mobile Engage" (https://help.emarsys.com/).
To extend your webshop personalization experience to another channel and provide an omnichannel experience to your customers, it's essential to understand how Emarsys identifies contacts across different channels. Emarsys offers two primary methods for explicit contact identification:
* Email Address: This method uses the visitor's email address for identification.help.emarsys.com+1help.
emarsys.com+1
* External ID: This method utilizes a unique customer ID or user ID that your website uses to identify registered users.
It's crucial to use the same identification method consistently across all platforms, including your website and mobile applications, to ensure a seamless personalization experience.help.emarsys.com Channel Analysis:
* A. Digital Ads: This channel typically uses cookies and other tracking mechanisms for user identification and does not require an external ID.
* B. Mobile Engage: For mobile applications, Emarsys requires the use of an external ID to identify users. This ensures that the personalization experience is consistent across both your website and mobile app. Therefore, to extend your webshop personalization to your mobile app, you should use an external ID as the identifier. help.emarsys.com
* C. SMS: This channel primarily uses phone numbers for contact identification and does not require an external ID.
* D. Web Channel: For website interactions, Emarsys can use either the email address or an external ID for contact identification.help.emarsys.com Summary:To provide an omnichannel experience by extending your webshop personalization to another channel,Mobile Engagerequires the use of an external ID for contact identification. This ensures consistent and personalized interactions with your customers across both web and mobile platforms.
NEW QUESTION # 24
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